More than 100 years ago, Mr. Arulanantham Pillai who resided in Athangudi Village, was the Chief Mason of construction and cement tiles with Slab and Jolly Makers. His son, Mr. A. Amirthaswamy Pillai ( in picture - top ) introduced fully glazed "Athangudi Tiles" not less than 80 years ago. This was started when the government of Great Britain was ruling India. Initially everything were not going well for him to popularize his newly introduced flower tile works. But very soon, it became famous in the midst of not only the ordinary people living around him, but the important persons everywhere in the society, including, the Englishmen, rulers and Landlords.
Mr. Pillai was better known for his work with quality and punctuality on delivering the manufactured tiles. His lifetime is being praised till now, by many the long time customers of Athangudi Tiles. After he passed away, his son Late, Mr. Selva ( in picture ) continued his works to make the monument alive.
Mr. Alex with his brother Mr. Arun, the grandsons of the respectful human Mr. Pillai, now runs the famous Selva Industries who are pioneers in Athangudi Tiles.
Mr. Alex is not only involved with Athangudi Tiles, he is also Secretary of The Federation of Chettinad Athangudi Floor Tiles Association. He is striving hard to promote not only Athangudi Tiles, but also other handicrafts of the Chettinad region. Selva Industries has undertaken many prestigious projects. They have successfully executed assignments for prestigious organizations like:
Hotel Ashok - Bangalore | High Commission of India - Colombo | Golden Eye Exhibition - New Delhi |
ITDC office - Bangalore | Mahindra Resorts - Coorg | Pandiyan Hotel - Madurai
... to name a few.
The Selva Industries have now become synonym with Athangudi Tiles. Their contribution in conserving and preserving the rich cultural heritage of Athangudi Tiles is highly appreciated by their clients and the media. They have received many letters of appreciations and have bestowed with rave reviews in Newspapers.